Zappos.com Promotional Direct Mail Catalog

This is a theoretical promotional direct mail catalog done for Zappos.com, highlighting skate and urban shoe brands. The theme “Footwear to traverse the Concrete Jungle” was used to create a dynamic and energetic setting. The illustrations were designed in Illustrator CS4, the photos edited in Photoshop Cs4 and the catalog layout was done with InDesign CS4.

Alam Cocoa

The intent of this project was to illustrate the ideation process in which a visual identity system was created for a theoretical cocoa company that is a member of the World Cocoa Foundation.  This included determining a name for the company relevant to the country of origin, creating a logo, and developing product packaging for three sample products. The country that was selected- Indonesia. The company name created was Alam Cocoa, a company that specializes in organic chocolate products. Below is a book created to guide you through the entire design process. Photoshop CS4, Illustrator Cs4, Indesign Cs4 and LuLu.com was utilized in the the design and publication of the book.