This is a theoretical promotional direct mail catalog done for Zappos.com, highlighting skate and urban shoe brands. The theme “Footwear to traverse the Concrete Jungle” was used to create a dynamic and energetic setting. The illustrations were designed in Illustrator CS4, the photos edited in Photoshop Cs4 and the catalog layout was done with InDesign CS4.
Category Archives: Brochure
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Red Harvest Book Cover
Alam Cocoa
The intent of this project was to illustrate the ideation process in which a visual identity system was created for a theoretical cocoa company that is a member of the World Cocoa Foundation. This included determining a name for the company relevant to the country of origin, creating a logo, and developing product packaging for three sample products. The country that was selected- Indonesia. The company name created was Alam Cocoa, a company that specializes in organic chocolate products. Below is a book created to guide you through the entire design process. Photoshop CS4, Illustrator Cs4, Indesign Cs4 and LuLu.com was utilized in the the design and publication of the book.

