Bright Future

Posted on June 1, 2009 by ross

Bright Future is a theoretical non-profit organization who’s primary goal is the focus on the health and wellness of children in schools. A complete visual package was created using Illustrator, Photoshop and InDesign CS3 including logo, stationery, and three magazine ads. The intent of the logo was to convey a modern, positive outlook, with fun and vibrant colors. The magazine ads take a softhearted look at how times have changed, highlighting three important issues within our schools.

Bright Future Stationery

Bright Future Sample Ads

Zappos.com Promotional Direct Mail Catalog

Posted on June 1, 2009 by ross

This is a theoretical promotional direct mail catalog done for Zappos.com, highlighting skate and urban shoe brands. The theme “Footwear to traverse the Concrete Jungle” was used to create a dynamic and energetic setting. The illustrations were designed in Illustrator CS4, the photos edited in Photoshop Cs4 and the catalog layout was done with InDesign CS4.

Mt. Hood Jazz Band CD Cover

Posted on June 1, 2009 by ross

The Mt. Hood Jazz Band requested a CD cover and inlay be created for their next album, “2nd Time Around”. The design was primarily done in Adobe Illustrator and Photoshop CS4, then embedded in Indesign CS4 for print and production. For the design itself, the intent was to capture the feel of jazz within the cover; raw and edgy with an underlying elegance. To compliment the theme “2nd Time Around”, the repeat sign was implemented on the cover, along with music notes adapted from the track, “Georgia On My Mind”.

Cd Cover Outside

CD Cover Inside

CD Inlay Front

CD Label

Red Harvest Book Cover

Posted on June 1, 2009 by ross

This is a book cover done in Illustrator CS3 for the novel “Red Harvest” by Dashiell Hammett. The intent of the design was simply to “splash” a little noir on the cover.

Red Harvest Front Cover

Red Harvest Laying Back

Dave’s Killer Bread Logo Redesign

Posted on June 1, 2009 by ross

As a theoretical project, a brand or product was selected to redesign their current logo. I selected Dave’s Killer Bread, a local successful bread company. The current logo, while fun and playful, conveys a false impression as to the quality of the product, which some could possibly perceive as “cheap,” while the bread itself averages around $4.00 a loaf. The intent for the redesign of the logo was to enhance the logo, giving their quality product the recognition it deserves, while maintaining the integrity of the original logo and illustration. The solution was to recreate the arm, remove the balloon text, and used Gill Sans Bold to call attention to the logo. This was designed using Illustrator CS3 and CS4.

Please Note: Dave’s Killer Bread did not commission me for this redesign, nor are they affiliated with the redesign in anyway. This was simply a educational curricular exercise. They make the best quality organic bread, and you should definitely try it. My personal recommendation is Blues Bread. Trust me, it is killer!

Redesign Process

Logo Redesign

Logo Redesign Application

Alam Cocoa

Posted on June 1, 2009 by ross

The intent of this project was to illustrate the ideation process in which a visual identity system was created for a theoretical cocoa company that is a member of the World Cocoa Foundation. This included determining a name for the company relevant to the country of origin, creating a logo, and developing product packaging for three sample products. The country that was selected- Indonesia. The company name created was Alam Cocoa, a company that specializes in organic chocolate products. Below is a book created to guide you through the entire design process. Photoshop CS4, Illustrator Cs4, Indesign Cs4 and LuLu.com was utilized in the the design and publication of the book.

Stylized Iconic Illustration

Posted on June 1, 2009 by ross

The objective for this project was to take an ordinary object and create a stylized iconic illustration of the object, in addition to five emotional variations of the same illustration. The object selected was a typewriter and was designed with Adobe Illustrator CS3.

Stylized Typewriter

Emotion Stylized Typewriter

T Financial

Posted on June 1, 2009 by ross

This client was a new financial services company who desired a strong, professional logo that conveyed trust and sincerity, with emphasis on the letter “T”. The solution was to use the semi-bold Baskerville font for the “T”, placing it inside a framed square, giving it strength and solidarity. The slight green gradient suggests the focus on finances, and the semi-bold Minion Pro font was used for the “Financial” and sub-head, giving it a professional and established appeal. This was designed in Illustrator CS4, Photoshop CS4, and the text layout was done in InDesign CS4.

T Financial Logo Application

T Financial Stationery

Raw Design

graphic design served fresh

Category Archives: Illustration

Bright Future

Zappos.com Promotional Direct Mail Catalog

Mt. Hood Jazz Band CD Cover

Red Harvest Book Cover

Dave’s Killer Bread Logo Redesign

Alam Cocoa

Stylized Iconic Illustration

T Financial