The intent of this project was to illustrate the ideation process in which a visual identity system was created for a theoretical cocoa company that is a member of the World Cocoa Foundation.  This included determining a name for the company relevant to the country of origin, creating a logo, and developing product packaging for three sample products. The country that was selected- Indonesia. The company name created was Alam Cocoa, a company that specializes in organic chocolate products. Below is a book created to guide you through the entire design process. Photoshop CS4, Illustrator Cs4, Indesign Cs4 and LuLu.com was utilized in the the design and publication of the book.