As a theoretical project, a brand or product was selected to redesign their current logo. I selected Dave’s Killer Bread, a local successful bread company.  The current logo, while fun and playful, conveys a false impression as to the quality of the product, which some could possibly perceive as “cheap,” while the bread itself averages around $4.00 a loaf. The intent for the redesign of the logo was to enhance the logo, giving their quality product the recognition it deserves, while maintaining the integrity of the original logo and illustration. The solution was to recreate the arm, remove the balloon text, and used Gill Sans Bold to call attention to the logo. This was designed using Illustrator CS3 and CS4.

Redesign Process

Logo Redesign

Logo Redesign Application

Please Note: Dave’s Killer Bread did not commission me for this redesign, nor are they affiliated with the redesign in anyway. This was simply a educational curricular exercise. They make the best quality organic bread, and you should definitely try it. My personal recommendation is Blues Bread. Trust me, it is killer!