The objective for this project was to take an ordinary object and create a stylized iconic illustration of the object, in addition to five emotional variations of the same illustration. The object selected was a typewriter and was designed with Adobe Illustrator CS3.
Stylized Typewriter
Emotion Stylized Typewriter
This client was a new financial services company who desired a strong, professional logo that conveyed trust and sincerity, with emphasis on the letter “T”. The solution was to use the semi-bold Baskerville font for the “T”, placing it inside a framed square, giving it strength and solidarity. The slight green gradient suggests the focus on finances, and the semi-bold Minion Pro font was used for the “Financial” and sub-head, giving it a professional and established appeal. This was designed in Illustrator CS4, Photoshop CS4, and the text layout was done in InDesign CS4.
T Financial Logo Application
T Financial Stationery
