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	<title>Raw Design &#187; world cocoa foundation</title>
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		<title>Alam Cocoa</title>
		<link>http://www.raw-design.net/alam-cocoa/</link>
		<comments>http://www.raw-design.net/alam-cocoa/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 17:57:43 +0000</pubDate>
		<dc:creator>ross</dc:creator>
				<category><![CDATA[Brochure]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[alam cocoa]]></category>
		<category><![CDATA[chocolate]]></category>
		<category><![CDATA[cocoa]]></category>
		<category><![CDATA[indonesia]]></category>
		<category><![CDATA[world cocoa foundation]]></category>

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		<description><![CDATA[The intent of this project was to illustrate the ideation process in which a visual identity system was created for a theoretical cocoa company that is a member of the World Cocoa Foundation.  This included determining a name for the company &#8230; <a href="http://www.raw-design.net/alam-cocoa/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The intent of this project was to illustrate the ideation process in which a visual identity system was created for a theoretical cocoa company that is a member of the World Cocoa Foundation.  This included determining a name for the company relevant to the country of origin, creating a logo, and developing product packaging for three sample products. The country that was selected- Indonesia. The company name created was Alam Cocoa, a company that specializes in organic chocolate products. Below is a book created to guide you through the entire design process. Photoshop CS4, Illustrator Cs4, Indesign Cs4 and LuLu.com was utilized in the the design and publication of the book.</p>
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